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7004 fuchsia overall with 3D print
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7000 3D print jewellery
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7004 overall with 3D print
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1777 dress black
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1843 dress ivory
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1843 dress black
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4077 dress black
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7003 overall with 3D print
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6085 dress black
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6009 dress black
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7010 overall
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6086 dress black
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2047 top
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7002 hair
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7014 dress
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7011 blouse, 7012 overall-trousers
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7013 hair-belt
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7011 blouse
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7008 dress-skirt
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7007 3D top, 7008 skirt
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7012 overall-trousers
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7007 net dress with 3D print
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7006 overall
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7009 net dress
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7005 dress
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6000 dress black
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7015 dress
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7005 black dress
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7001 dress with 3D print
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7006 overall black
-Flash back
I consider October 2008 to be my most significant season. As it is the year when Olena Dats' brand and Olena Dats' Gallery were founded.
After being recommended by Ukrainian Fashion Week, I premiered my Summer 2008 collection in the showroom during Paris Fashion Week. I have always been passionate about new technologies in clothes and fabric design. For that collection I had chosen a tiny element of Ukrainian embroidery, out of which a new big modern collection was born. In 2008 we used it for the first time to create a fabric print design and since then it has been a kind of a talisman. In the following collections the element became a part of the tag which can be found on every stitching label of our garments – a kind of guardian angel for our clients.
Since 2008, this element has evolved into a very successful one!
Finally in 2021 we had it 3D-printed in three dimensions. The collection was presented in the Ukrainian pavilion at EXPO Dubai 2022. In 2022, we went even further and the element is now virtual.
Everyone can try on the blue and yellow dress at Dressex.com. This virtual amulet was introduced in May 2022 during the Cannes Film Festival in the DPA Cannes gift showroom at the JW Marriott Hotel.