Ukrainian Brand
already well presented all over the world and developing at an exponential rate sharing combination of deep Ukrainian traditions with a reflection of modern life.
Ukrainian Brand
Philosophy

Guardian Angels ...

Ethnic symbols – that are not on the surface,

but in the sacred heart of the creation.

This is a something real, viable, the source

of energy and strength ...

Sails ...

Sail full of wind ...

Rapid gentleness that carries forward,

but at the same time is light and easy.

Wind – changes, movement, development,

mood, fashion.

Depiction of the world around ...

Perception, association.

Sea, the waves that bring good changes.

Nature – the eternal and perhaps the most fragile

and thus the most valuable.

Transparency, weightlessness, ephemeral,

tenderness, but at the same time something real and materialistic.

Exceptional, extraordinary,

but a harmonious part of the society.

Arts-object in your life ...

Philosophy
Brand’s history, awards and recognitions

Created in 2008

2008 -2017 --Ukrainian Fashion Week , Kyiv 

2008-2013 – Le Showroom during Paris Fashion Week

2007-2016 – Holiday Fashion Weeks

in Dubai, Greece, Georgia, Odessa, Jordan, Ibiza.

2013 – Salon Luxury Vendome at Le Maurice during Paris Fashion Week

2010 – Fashion presentation in the NATO headquarters in Brussels, Belgium

2009-2014 – participant of the biggest trade show in Paris “Who's Next “

2012-2016 participant of a Glamorous showroom in Beverly Hills

"Fashion Forwards"

2012 and 2013 participant of the showroom during Cannes Films Festival

Since 2014 – MF Showroom during Paris Fashion Week

2015 USA Charity Fashion Marathon

(Philadelphia, New York, New Jersey, Chicago, Washington)

2016 – Olena Dats’s dress was selected as a Ukrainian modern art object

for the ’’Ukrainian Windows’’ exposition in the Ukrainian Institute

of USA in New York.

2017 -2020 - Lviv Fahion Week 

2016 - monobrand shop Olena Dats’ Gallery in Lviv , Ukraine 

Brand’s history, awards and recognitions
Designer Olena Dats’

Born 1978 in Lviv , Ukraine .

1984 -1995 Lviv Secondary School #4 specialised in English 

1995- 2001 Lviv Academy of Arts,Fashion Design department .

2008 – owner of the  brands “Olena Dats’ and “Olena Dats’ Gallery” 

2012  Women of the lll Millennium Award

2016 – 500 the most influential women of Ukraine 

awarded by Woman Magazine

2016, 2017 , 2018, 2019  – won the award “50 the most successful women of Lviv region “ by Ria Magazine

Designer Olena Dats’
Why?

We opened our first mono brand showroom in 2016.

Offering the pieces from the current Olena Dats' collections

together with one-off unique items available only at the showroom.

This is a true home of Olena Dats' in her hometown.

We lookforward  to capitalizing the number of the existing supporters

of the brand and also  attracting new clients and building brand awareness

in Ukraine via various marketing initiatives,

including collaborations with other Ukrainian talents.

Our clients are women, who like to be noticed

wearing quality garments designed and made in Ukraine.

Since 2008, I see that people are very interested in brand’s products

and it is proved by numbers.

Now Olena Dats’ brand is becoming even popular all over the world and 

she intends  to build a perfect image of her  brand in the world.

Why?
Strategy

Our target is to find investors and partners for the expansion in USA, CHINA. As we are not yes presented on those markets. 

Or also find partners to open Mono Brand boutiques in UAE and the USA as we successfully did in Ukraine.

Strategy
Current distribution/retail coverage
we sell in: FRANCE (Paris), UAE (Abu Dhabi, Dubai), EGYPT (Cairo), KUWAIT (Safat, Kuwait City), SAUDI ARABIA (Riyadh, Jeddah) mane client Harvey Nichols Riyadh . UKRAINE (Lviv,Kyiv , Odesa )
Current distribution/retail coverage
Production
Three collections during the year: FW, SS, Cruise or Capsule . Also we have our “TIMELESS” collection which is available for several seasons . We are strong in Pret- a-Porter de lux . Natural materials from Italy and Turkey , exclusively designed prints and embroidery, hand-made finishing. High quality, good price, and fast response.
Production
Pricing average profit
Whole sale price per item: a casual dress EUR 90-120, an evening gown EUR 350-490 Margin: Ukraine and Europe: 2,8, Middle East: 3,8 Income: Middle East: 70%, Ukraine and Europe: 30%
Pricing average profit
Press
Press world wide: ELLE.UA, ELLE (Canada), VOGUE.UA, VIVA (Ukraine), L’Officielle.UA, Jettsetter.UA, Travel News, Annex Magazine, Cosmo.UA, Industry Magazine, Elegant Magazine, Factice Magazine, XIOXMagazine, Fpost Magazine, Tinsel Tokyo Magazine, In Love Magazine COLLEZIONI.
Press
Target audience
gender, age, demography, psychography A 25-45-year old modern lady. A resident of big cities receiving high income. She is feminine; combines relations, family and career. She is self-sufficient, yet she needs protection – this connects women from different countries. Olena Dats’ brand will satisfy women’s needs worldwide.
Target  audience
Collaborations
Brand Olena Dats’ has successfully collaborated with such famous brands as MTC, SAMSUNG, RAFFAELLO, Antonio Biaggi.
Collaborations
Stars
Our dresses are admired by celebrities and are frequent red carpets guests. NAMES: Sharon Stone, Skylar Grey, Jessica Clark, Zulay Henao, Iggy Azalea, Camila Banus, etc.
Stars
You are welcome to visit us

You are welcome to visit us in our native town – Lviv 8 Kubanska St. 

More dresses at: www.olena-dats.com

@olena_dats_official, @olenadatsgallery 

Contacts: olenadats@gmail.com , +38(050)6709474

You are welcome to visit us