Ukrainian Brand
Ukrainian Brand already well presented all over the world and developing at an exponential rate sharing combination of deep Ukrainian traditions with a reflection of modern life
Flash back
I consider October 2008 to be my most significant season. As it is the year when Olena Dats' brand and Olena Dats' Gallery were founded.
Philosophy
Guardian Angels ... Ethnic symbols – that are not on the surface, but in the sacred heart of the creation. This is a something real, viable, the source of energy and strength ... Sails ... Sail full of wind ... Rapid gentleness that carries forward, but at the same time is light and easy. Wind – changes, movement, development, mood, fashion. Depiction of the world around ... Perception, association. Sea, the waves that bring good changes. Nature – the eternal and perhaps the most fragile and thus, the most valuable. Transparency, weightlessness, ephemeral, tenderness, but at the same time something real and materialistic. Exceptional, extraordinary, but a harmonious part of the society. Arts-object in your life ...
Cooperation
One of the biggest roles in the developing of a brand played Ukrainian Fashion Week. (2006-2018) During that time we had successful cooperation such as MTC, SAMSUNG, RAFFAELLO, Antonio Biaggi.
Stars
Our dresses are admired by celebrities and are frequent red carpets guests. NAMES: Sharon Stone, Skylar Grey, Jessica Clark, Zulay Henao, Iggy Azalea, Camila Banus, Frederique Bell etc. Designer dresses and the stars met at such glamorous platforms as DPA Lounge Suit at Cannes Films Festival and showroom in Beverly Hills Fashion Forwards .
Social projects
2010 – Fashion presentation in the NATO headquarters in Brussels, Belgium 2014 – represented Ukraine at the Word Fashion Week, Paris, France 2015 – USA Charity Fashion Marathon (Philadelphia, New York, New Jersey, Chicago, Washington) 2016-2021– Olena Dats’s dress was selected as a Ukrainian modern art object for the ’’Ukrainian Windows’’ exposition in the Ukrainian Institute of USA in New York. 2017-2021 – Top 50 successful Business Women of the year in L‘viv, RIA Magazine. 2016 - 500 most Influential Women of the year in Ukraine, Woman Magazine. 2018 – fashion show at the United Nations Vienna, Austria. 2018 – Participant of the Economic Mission at CIIE, Shanghai, China. 2016,2019 - Participant of Economic Mission in Canada. 2021 – artistic project “Disinfection” in cooperation with Serhiy Savchenko. 2023 – AR Borshchivka became a part of innovative technologies exhibition organized by CEBS at the World International Property Organization, Geneve, Swidzerland. 2023 – AR project was presented at the international platform ITARENA, L’viv, Ukraine. 2023 - AR project was presented at the innovation and opportunity forum “Ukraine of the Future”, L’viv, Ukraine.
Paris
After being recommended by Ukrainian Fashion Week, I premiered my Summer 2008 collection in the showroom during Paris Fashion Week. It became a tradition to show the collection in Paris at various platforms such as: Le Showroom, Salon Luxury Vendome at Le Maurice, biggest trade show in Paris “Who's Next “, MF Showroom. (2008-2022). During that time, we were selling closes to 20 shops in the Middle East. One of the most important clients became Harvey Nichols Riyadh, Saudi Arabia.
OBERIG
I have always been passionate about new technologies in clothes and fabric design. For that collection I had chosen a tiny element of Ukrainian embroidery, out of which a new big modern collection was born. In 2008 we used it for the first time to create a fabric print design and since then it has been a kind of a talisman. In the following collections the element became a part of the tag which can be found on every stitching label of our garments – a kind of guardian angel for our clients.
EXPO Dubai, UAE
We were happy to present a new continuation of the virtual capsule story created by designer Olena Dats' with a help of modern technologies. Finally in 2021 we had it 3D-printed in three dimensions. The collection was presented in the Ukrainian pavilion at EXPO Dubai 2022. In 2022, we went even further and the element is now virtual. Also, it was fascinating to become a part of this fabulous event after so many years. Olena’s fist huge success was at the EXPO Lisbon, Portugal in 1998. Being a student she her dress was a part of the show organized by UNESCO “. The world for the future generations: beyond the time, beyond the ocean”. Then Museum of Fashion in Cobe, Japan bought this dress for its permanent exposition.
MIMICRY
3D printed elements are fragments of Ukrainian embroidery, which is an original talisman and some kind of conceptual complement skillfully woven into the idea of every dress by Olena Dats' brand. Powerful elements of Ukrainian symbols exist in our DNA, they live and grow out of our skin. Corsets in the form of a woman's breast were scanned from the designer's figure, printed on a 3D printer and decorated with additional elements – a peculiar response to the prehistoric times of matriarchy and the cult of the ancient Goddess. When the wild tribes returned to the smoke - to the home , to the family fireplace, being guarded by the woman Beregynya – the Goddess, who was eventually transformed into a God. Now sadly, families are divided, but they have left their soul particles in each other. The dresses created by the designer look like imaginative sculptures. They bring new meaning to the space within which they appear. They are representations for those who know how to adapt to the turbulence of the modern world and have the courage to outline their own horizons. Each choice is an opportunity to advance to a further level and a chance to welcome the changes we dream of into our lives. 3D printing is a time-tested environmental technology that has allowed me to extend the boundaries of space and general methods of designing and creating garments in my new collection. I have always been interested in the spatial impact of form, the effect it creates and how form affects behavior, the environment and perhaps even our destiny. While working on this collection, I experienced the magical and mystical moment once again, as sculptural dimensional figures emerged from the surface of the woven canvas. The time when you create a subtle structure, without which applied artwork is simply impossible, is perhaps one of the most precious experiences one can have as an artist. The chosen technology has given me a certain independence. After all, fantasy has no limits, although it often encounters obstacles dictated by those who help realize artist’s visions. We have already seen that the virtual world is endless. However, the tactile sensations remain basic for me, I have enjoyed finding and adding new twists to them. Most of my dresses, as if they had been ripped off the ground, lack gravity. The fabrics are volatile and leave plenty of room for being natural. It is the dynamics that becomes the basis of the relationship between the elements of the dress. PS. The mimicry of creativity in neural networks is defeated right where the artists have added themselves - Maria Sharlai.
Dressex.com
Since 2008, this element has evolved into a very successful one! In 2022, we went even further and the element is now virtual. Everyone can try on the blue and yellow dress at Dressex.com. This virtual amulet was introduced in May 2022 during the Cannes Film Festival in the DPA Cannes gift showroom at the JW Marriott Hotel. The dress depicts guardian symbols such as: the main colors of Ukrainian national flag and a tiny part of Ukrainian traditional embroidery. By following the link you will have an opportunity to receive a photo in a 3D dress created by Ukrainian designer Olena Dats'. https://dressx.com/products/symbol-of-protection?fbclid=IwAR2NT0yD0mR9KpgNPWNiinH4OWbdyBP7w5fksPwph0KEYgWrEvUxO2ufu_
Augmented reality
When the war has begone, I started to concern about preserving Ukrainian heritage which could be destroyed by the invaders. That is why I decided to create clothes with the help of augmented reality technology, that might help to save it for future generations at least in the virtual reality. Ukrainian vyshyvanka, Ukrainian symbols, Ukrainian ornaments will always be filled with greater meaning. One that you cannot see on the surface, but the one that reaches incredible sacred depths. Clothes with the augmented reality a chest waiting to be opened to reveal its secrets. A chest that preserves family traditions and treasures, bringing together the past and the future. This blouse is the personification of the immense universe that unites the virtual and the real. The blouse was created using Augmented Reality technology by FFFACEME studio for the Olena Dats' brand. By following the link on the blouse, you will also become the owner of a virtual 1920s vyshyvanka of Borshchiv region from the private collection of the designer's family. https://youtu.be/6_EzNvJhanA?si=pbwNn9_LcRvBavVS The second creation is called AR Sylyanka. It is a 3D animated transformation of the jewellery from Lemkovyna region. While buying AR products by Olena Dats’ brand you will help to preserve Ukrainian cultural heritage. https://youtu.be/De4ywZykCtY?si=wX9PeaFkVqmZ9IQ5
Contacts
@olena_dats_official / olenadats@gmail.com / +380506709474