Ukrainian Brand already well presented all over the world and developing at an exponential rate sharing combination of deep Ukrainian traditions with a reflection of modern life
Guardian Angels ... Ethnic symbols – that are not on the surface, but in the sacred heart of the creation. This is a something real, viable, the source of energy and strength ... Sails ... Sail full of wind ... Rapid gentleness that carries forward, but at the same time is light and easy. Wind – changes, movement, development, mood, fashion. Depiction of the world around ... Perception, association. Sea, the waves that bring good changes. Nature – the eternal and perhaps the most fragile and thus, the most valuable. Transparency, weightlessness, ephemeral, tenderness, but at the same time something real and materialistic. Exceptional, extraordinary, but a harmonious part of the society. Arts-object in your life ...
Created in 2008 2008 -2017– Ukrainian Fashion Week, Kyiv 2008-2013 – Le Showroom during Paris Fashion Week 2007-2016 – Holiday Fashion Weeks in Dubai, Greece, Georgia, Odessa, Jordan, Ibiza. 2013 – Salon Luxury Vendome at Le Maurice during Paris Fashion Week 2010 – Fashion presentation in the NATO headquarters in Brussels, Belgium 2009-2014 – participant of the biggest trade show in Paris “Who's Next “ 2012-2016 cooperation with the glamorous showroom in Beverly Hills Fashion Forwards 2012 and 2013 participant of the showroom during Cannes Films Festival 2014 – represent Ukraine at the Word Fashion Week , Paris, France 2014 -2019 – cooperation with the MF Showroom during Paris Fashion Week 2015 USA Charity Fashion Marathon (Philadelphia, New York, New Jersey, Chicago, Washington) 2016 -2021– Olena Dats’s dress was selected as a Ukrainian modern art object for the ’’Ukrainian Windows’’ exposition in the Ukrainian Institute of USA in New York. 2017-2020 – L’viv Fashion Week 2016-2021 – monobrand shop Olena Dats’ Gallery in L’viv, Ukraine 2022 – presentation of the new 3D collection at the EXPO2002, Dubai. 2022 – started cooperation with dressx.com May 2002 –presentation of her virtual dress “Symbol of protection” in the gifts suit organized by the DPA lounge during the Cannes Film Festival July 2022 – launch of her first Augmented Reality filter AR Borshchivka
Designer Olena Dats’
Born 1978 in L’viv, Ukraine 1984-1995 – L’viv Secondary School #4 specialized in English 1995-2001 – L’viv Academy of Arts, Fashion Design department. 2008 – owner of the brands “Olena Dats’’’ and “Olena Dats’ Gallery” 2012 – Women of the lll Millennium Award 2016 – 500 the most influential women of Ukraine awarded by a Woman Magazine 2016, 2017, 2018, 2019 – “50 the most successful women of L’viv region” award by Ria Magazine 2021 – honored to be on the pages of “Galytslyi Piemont” catalogue
Ukrainian vyshyvanka, Ukrainian symbols, Ukrainian ornaments will always be filled with greater meaning. One that you cannot see on the surface, but the one that reaches incredible sacred depths. This blouse is a chest waiting to be opened to reveal its secrets. A chest that preserves family traditions and treasures, bringing together the past and the future. This blouse is the personification of the immense universe that unites the virtual and the real. The blouse was created using Augmented Reality technology by FFFACEME studio for the Olena Dats' brand. By following the link on the blouse, you will also become the owner of a virtual 1920s vyshyvanka of Borshchiv region from the private collection of the designer's family. Please follow the link with the instructions: https://youtu.be/6_EzNvJhanA To buy: https://olenadatsgallery.com/uk/ar-borshchivka/
Symbol of Protection by Dressx.com
In 2022 Olena Dats’ started her cooperation with dressx.com. by creation of a 3D virtual dress “Symbol of protection”. First presentation of the creation took place at the Gifts suit organized by the DPA Lounge during the Cannes film festival. By following the link, famous guests, of the DPA Cannes gift suite, such as Frederique Bell wear able to receive a photo of a digital item. The dress depicts guardian symbols such as: the main colors of Ukrainian national flag and a tiny part of Ukrainian traditional embroidery. By making the photo you will increase the awareness of the terrible events in Ukraine and support Ukrainian people in their struggle for peace and independence. The dress presented now is a part of the collection Changing the skyline . Some parts of the collection we made with the help of a 3D printer. Those chosen details were a fragment of Ukrainian embroidery. This tiny piece has been an oberig , ”Guardian symbol” of our dresses since 2008. So, it was logical to use it for our new beginning. We also wanted to be original in using new technologies and to see the traditional methods from the other angle. In my creation I like to observe their mobility as in Alexander Calder’s Sculptures. I'm more interested in their influence on the environment. Same as a sculpture in the park or a new sky grabber changes our view. Every choice is an opportunity to move to a new level and to invite into our lives the change we dream of. 3D technologies are life lasting and time tested. So, we don't have to worry that our favorite dress may disappear one day. I've always been interested in the special effect of form, the effect it creates and how the form affects our behavior, environment and even our destiny. I again experienced a magical and mythical moment, when sculptural special images are born from the plane of a woven canvas. Collection was created especially for the Ukrainian pavilion during the EXPO 2020 in Dubai. Each garment was diligently chosen to display the theme of the expo: sustainability, mobility, and opportunity. The photo shoot was made near the ”Opportunity Gates“ and it was quite symbolic, as I think cooperation with dressex.com is a really great opportunity for the designer's future. Working in the field of virtual reality does not have a limit. While creating - you are free from the boundaries, any borders and obstacles. Also, my first in life Fashion show was at the EXPO 98 in Lisbon Portugal. That time theme was: Life for the future generation, beyond the time and oceans” Here is a link to a product: https://dressx.com/products/symbol-of-protection
Why Olena Dats’
We look forward to capitalizing the number of the existing supporters of the brand and also attracting new clients and building brand awareness in Ukraine via various marketing initiatives, including collaborations with other Ukrainian talents. Our clients are women, who like to be noticed wearing quality garments designed and made in Ukraine. Since 2008, I see that people are very interested in brand’s products and it is proved by numbers. Now Olena Dats’ brand is becoming popular all over the world and she intends to build a perfect image of her brand in the world.
Our target is to find investors and partners for the expansion in USA, CHINA. As we are not yet presented on those markets. Or also find partners to open Mono Brand boutiques in UAE and the USA as we successfully did in Ukraine. Now we are working on the extending of our creations at the Meta world.
2008-2019 we wear selling in: FRANCE (Paris), UAE (Abu Dhabi, Dubai), EGYPT (Cairo), KUWAIT (Safat, Kuwait City), SAUDI ARABIA (Riyadh, Jeddah) mane client Harvey Nichols Riyadh. UKRAINE (L’viv, Kyiv, Odesa) Due to the covid we had to cut down the business. Current spots: SYMBOL, Ukraine https://symbol.ua/uk/store/women/olena-dats New platform for the Ukrainian designers: https://angelforfashion.com/collections/olena-dats To order directly: https://olenadatsgallery.com
2008-2019 Three collections during the year: FW, SS, Cruise or Capsule. we Since 2019 we are more concentrated on our “TIMELESS” collection which is available for several seasons. We are strong in Pret-a-Porter de lux. Natural materials from Italy and Turkey, exclusively designed prints and embroidery, hand-made finishing. High quality, good price, and fast response. Since 2022 we become a part of the virtual fashion word by digitalizing or creations.
Pricing average profit
Whole sale price per item: a casual dress EUR 90-170, an evening gown EUR 350-490 Margin: Ukraine and Europe: 2,8, Middle East: 3,8 Income: Middle East: 70%, Ukraine and Europe: 30%
Press worldwide: ELLE.UA, ELLE (Canada), VOGUE.UA, VIVA (Ukraine), L’Officielle UA, Jettsetter.UA, Travel News, Annex Magazine, Cosmo.UA, Industry Magazine, Elegant Magazine, Factice Magazine, XIOX Magazine, Fpost Magazine, Tinsel Tokyo Magazine, In Love Magazine COLLEZIONI, Lazin magazine.
She is feminine: successfully combines relations, personal time and career. After this daily routine she needs some romantic relaxation by escaping from the reality. She is also curious and open minded, willing to discover new universes and receiving the new information playfully, floutingly and lightly. This connects women from different countries. Olena Dats’ brand satisfies women’s needs worldwide.
Brand Olena Dats’ has successfully collaborated with such famous brands as MTC, SAMSUNG, RAFFAELLO, Antonio Biaggi.
Our dresses are admired by celebrities and are frequent red carpets guests. NAMES: Sharon Stone, Skylar Grey, Jessica Clark, Zulay Henao, Iggy Azalea, Camila Banus, Frederique Bell etc.